Privacy Policy

Last updated: 26 June 2025

This Privacy Policy explains how Easy Tropical Fish Ltd, trading as ETF Wholesale (“we”, “our”, “us”), collects, uses, processes, shares, and protects your personal data when you visit, register for a trade account, or place orders on https://etfwholesale.co.uk.

Who we are

This website is operated by Easy Tropical Fish Ltd, trading as ETF Wholesale.

Trading name: ETF Wholesale
Legal entity: Easy Tropical Fish Ltd

Business address:
20 Abergele Road
Colwyn Bay
LL30 3FG
United Kingdom

Email: etfwholesale@gmail.com
Website: https://etfwholesale.co.uk

ETF Wholesale operates as a trade-only wholesale business supplying ornamental fish to approved trade customers.

What data we collect

We may collect and process the following categories of personal data:

Identity and contact data: business name, contact name, billing and delivery address, email address, telephone number.
Account and trade data: trade account application details, approval status, correspondence relating to account verification.
Transaction data: order details and purchase history (we do not store card or payment details).
Technical data: IP address, browser type, device information, operating system.
Usage data: information about how you use our website.
Marketing preferences: where you have opted in to receive communications.
Comments data: information provided via comments or forms, including IP address and browser user agent string (used for spam detection).
Media data: if you upload images to the website, please avoid including embedded location data (EXIF GPS).

Payments

Payments are processed securely by third-party payment providers. We do not collect or store card or payment details on our servers.

Cookies

We use cookies to ensure the proper operation of the website and to enhance user experience.

If you leave a comment, you may opt in to saving your name, email address, and website in cookies for convenience (lasting up to one year).
Temporary cookies are used to manage login sessions and site functionality. These cookies do not contain personal data and are removed when you close your browser or log out.

Further details are available in our Cookie Policy.

Embedded content

Pages on this site may include embedded content (such as videos, images, or articles). Embedded content behaves in the same way as if you visited the external website directly. These third-party websites may collect data, use cookies, and monitor your interaction with the embedded content.

How we use your data

We use your personal data to:

Assess and manage trade account applications, including manual approval.
Process, fulfil, and manage wholesale orders.
Communicate with you regarding orders, deliveries, account status, and operational matters.
Manage your registered account.
Improve our website, services, and customer experience.
Send marketing and commercial communications where permitted by law.
Comply with legal, accounting, tax, and regulatory obligations.

Who we share your data with

We may share your personal data where necessary for legitimate business and operational purposes, including with:

Delivery and logistics partners to fulfil and deliver orders.
Transport companies, airlines, and specialist logistics providers, where required for the shipment, handling, import, export, or delivery of live fish and related orders.
Suppliers and upstream partners, where necessary to source, process, or fulfil specific customer orders.
Payment processors to securely process transactions.
IT, hosting, security, and spam detection service providers to maintain website functionality and security.
Government bodies, regulators, and enforcement authorities, where required by law or where necessary to protect our legal rights, ensure animal welfare, safeguard animal or public health, or comply with regulatory, licensing, or biosecurity obligations.
Professional advisers, including legal, accounting, or regulatory advisers, where necessary to protect our rights or comply with our obligations.

All data shared is limited to what is strictly necessary for the specific purpose.

If you request a password reset, your IP address may be included in the reset email for security reasons.

Marketing and data use

We may use your business contact data for direct marketing and commercial communications relating to our products and services.

Where permitted by law, we may use, share, or provide data to third parties for marketing or commercial purposes. You have the right to object to marketing communications at any time.

You may opt out of marketing by contacting us at etfwholesale@gmail.com or by using any unsubscribe option provided within our communications.

How long we retain your data

Comments and related metadata: retained indefinitely to recognise and approve follow-up comments automatically.
Registered trade accounts: retained for as long as the account remains active or as required for legitimate business purposes.
Order and transaction records: retained as required under UK tax, accounting, and regulatory laws.

You may request deletion of your account, subject to legal retention requirements.

Your rights

Under UK GDPR, you have the right to:

Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data, where legally permissible.
Object to or restrict certain processing activities.
Withdraw consent where processing is based on consent.

All requests should be sent to: etfwholesale@gmail.com

Where your data is sent

Visitor comments and form submissions may be checked through automated spam detection services to protect the website.

Acceptance of this policy

By accessing, registering on, or using this website, you confirm that you have read, understood, and accepted this Privacy Policy and all related terms.

If you do not agree with this Privacy Policy, you must not register for an account or use this website.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page and, where appropriate, communicated to registered users.

Contact

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

ETF Wholesale
(Easy Tropical Fish Ltd)
20 Abergele Road
Colwyn Bay
LL30 3FG
United Kingdom

Email: etfwholesale@gmail.com